Poetatehoe’s Commute: Integrated Digital Media Strategy & Performance Analysis
Brand / Project: Poetatehoe’s Commute
Type: Personal Music + Multimedia Brand
Platforms: Instagram, TikTok, Spotify, YouTube, Apple Music
Project Overview
Poetatehoe’s Commute started as a personal response to burnout and the emotional weight of daily commuting. I transformed long drives and “in-between” moments into ritual through music, weather, stories, and location-based sharing. Over time, it evolved into a multimedia ecosystem blending music playlists, social storytelling, and interactive engagement with followers to:
Make commuting a reflective, joyful experience
Showcase creativity, curation, and digital fluency
Build a relatable, human, and reflective personal brand
Platforms & Integration
Instagram Performance Highlights
Narrative & Creative Concept
Core Theme: Transforming the mundane into ritual; embracing life’s in-between moments
Tone: Reflective, human, and uplifting
Storytelling Devices:
Daily playlists for morning, afternoon, and adventure commutes
Voiceover captions on TikTok and Instagram describing mood, music, and locations
Visual storytelling via photo collages, video snippets, and carousel posts
Creative & Strategic Competencies
Personal Branding: Developed a consistent identity through tone, visuals, and curated content
Multimedia Storytelling: Blended text, music, imagery, and video into a cohesive brand experience
Content Ecosystem Design: Ensured platforms reflect and reinforce the Poetatehoe’s Commute story
Audience Engagement: Encouraged interaction, shares, and community reflection
Creative Leadership: Executed concept from ideation to creation across platforms
The account demonstrates consistent reach, growth, and strong engagement, with top-performing reels generating thousands of shares, saves, and comments.
Short-Form Content Optimization & Growth Strategy
Short-Form Content Optimization & Growth Strategy
In February 2026, one 4-second Instagram Reel about the cost of food at an EDM event unexpectedly reached 35.1k views. I used this as a case study to optimize content structure:
Optimal Content Pattern: 4-7 sec, clear POV, bold text, single-message focus, relatable humor, minimal visual clutter
Results (25+ posts, Feb 6-22): Baseline 2k-6k views per Reel, three breakout pieces (69.6k, 14.5k, 10.3k), 92% views from non-followers
Analytical Insights
Clarity Outperforms Complexity: Over-edited content underperformed
Platform Sensitivity Matters: Restricted topics lowered reach
Framing Drives Performance: Proper context increases engagement
Consistency Builds Momentum: Regular structure ensures steady baseline performance
Professional Relevance
This Project demonstrates:
Data-informed creative decision-making
Rapid iterative testing and audience behavior analysis
Platform-native storytelling and strategic behavior analysis
Independent campaign optimization
Takeaway: Poetatehoe’s Commute is a live laboratory for applied multimedia strategy showcasing the integration of creative, analytical, and leadership skills across digital platforms.