Alexandria J. Lobos
Strategic communications professional with expertise in regulated industries, digital media ecosystems, and brand development. Experienced in leading cross-functional teams, optimizing operational workflows, and executing integrated marketing campaigns for national and international brands. Combines data-driven strategy with human-centered storytelling to build transparent, scalable, and impactful communication systems.
Social media strategy and short-form video optimization
SEO strategy and analytics reporting (Google Analytics, SEMrush, Hotjar)
Paid media campaign management (Meta, TikTok, Google Ads)
Converged media and cross-platform storytelling
Digital Strategy & Media
Brand development and positioning
Website relaunches (WordPress, Shopify, Squarespace)
Email marketing systems (Mailchimp, Klaviyo)
Influencer partnerships and audience engagement
Brand & Growth
Workflow optimization (LEAN/5S methodology)
CRM implementation (HubSpot, Salesforce, Zoho)
AI integration and automation strategy
SOP development and employee training
Cross-functional team leadership
Operations & Leadership
Canva, Adobe Creative Suite, CapCut, Descript, Figma, RekordBox 7
HTML/CSS (basic proficiency)
Microsoft AI Suite, ChatGPT, Jasper AI, Suno
Technical Proficiencies
Southern Bloom Consulting | Brand & Marketing Consultant
Seattle, WA | 2020 – Present
Professional Experience
Provide strategic brand consulting for celebrity and high-profile clientele across global markets
Lead digital rebranding initiatives, website relaunches, and integrated marketing strategy
Develop analytics-driven social media ecosystems aligned with audience growth objectives
Directed integrated marketing campaigns for a celebrity-owned wellness brand, expanding international brand visibility
Coordinated PR, web development, and creative teams to ensure cohesive brand positioning
Strengthened digital engagement through structured content strategy and campaign alignment
Dreka Wellness | Brand & Marketing Director
McComb, MS | 2022 – 2025
Improved operational efficiency by 35% through automation, CRM upgrades, and workflow redesign
Introduced LEAN, 5S tools and trained employees to increase productivity
Developed and implemented SOP documentation and internal communication systems
AAL Security | Processing Director
Seattle, WA | 2022 – 2025
Love’s Harvest | Brand & Marketing Director
McComb, MS | 2022 – 2024
Increased online sales by 60% through SEO optimization and digital campaign management
Oversaw brand development, customer loyalty initiatives, and content strategy
Royal Essential Oils (Sales Representative & Head Extractor)
Big Rock Candy Mountain (Social Media Manager)
Walt Disney World (Horticulture Intern)
SYG Landscape & Nursery (Greenhouse Associate)
Additional Experience
MA, Strategic Communications
Washington State University (In Progress)
MS, Medical Cannabis Sciences & Therapeutics (Cum Laude)
University of Maryland School of Pharmacy
BS, Integrated Plant Sciences (Minor: Horticulture)
Washington State University
Education
Google Analytics Certification
Meta Certified Digital Marketing Associate
HubSpot Inbound Marketing Certification
WordPress SEO & Optimization Certification
Canva Pro Brand Design Training
Basic Life Support (Exp. December 2026)