Love’s Harvest Digital Campaign
Brand: Love’s Harvest Cannabis Dispensary
Location: McComb, Mississippi
Celebrity Ownership: Dreka Gates
Note: Original Instagram and Facebook pages are no longer accessible. All screenshots and visual representations are recreated for portfolio purposes to illustrate strategy, content, and performance.
Project Overview
As a founding member of the branding and marketing team for Love’s Harvest, I was responsible for building the brand’s digital presence from inception. My role included:
Social media strategy and execution
Content creation (graphics, videos, copywriting)
Visual identity development (logos, color palette, typography)
Community management
Email marketing campaigns
The campaign aimed to establish a credible, professional, and engaging digital presence for a newly regulated cannabis dispensary in Mississippi, while fostering audience trust and driving follower growth.
Platforms & Scope
Strategic Approach
Community-Focused Storytelling: Developed content tailored to the Mississippi cannabis market, educating consumers on product safety, responsible use, and lifestyle integration.
Content Optimization: Short-form videos for Instagram Reels aligned with algorithm best practices; visually consistent graphics reinforced brand identity.
Engagement & Interaction: Audience engagement through polls, Q&As, and comments to build loyalty and maintain active communication.
Event-Based Content: Timely campaigns for store activations and holidays drove awareness and foot traffic.
This strategy balanced influencer visibility with sustainable organic engagement, building long-term digital credibility.
Key Competencies Demonstrated
Digital strategy and cross-platform content planning
Platform-specific messaging and audience targeting
Visual communication and brand consistency
Community management and engagement optimization
Analytics-driven evaluation and iterative content improvement
Academic Relevance
This campaign is a prime example of applying strategic communication principles in a professional digital context:
Executing an integrated social media strategy aligned with brand objectives
Using data-informed insights to optimize engagement and reach
Designing a consistent visual and narrative identity across platforms
Building an interactive and measurable content ecosystem in a regulated industry